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GTM Strategy Pillars

Position

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Differentiation

Get to shared clarity on how customers value your differences over common alternatives to the problem(s) you solve.

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Target Markets

Focus messaging, demand and sales motions on characteristics of receptive accounts, personas and segments.

Align

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Value Map

Get to shared clarity on multiple facets of value for conversations and content that complete the picture from different angles

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Insight Journey

Accelerate your pipeline by focusing content and conversations on pivotal points of understanding and trust at each buying stage.

Communicate

Narrative

Break through with a memorable, cohesive storyline that frames your unique value as the key to success.

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Messaging

Clearly and consistently convey your value across audiences, stages and channels with a shared messaging framework. 

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Research & Analysis

Prioritize and target research per gaps and goals in GTM strategy pillars

Position against indirect and DIY alternatives you are secretly losing to and what audiences really believe about you and your competitors
 

Capture customer evidence and color for critical points in your Value Framework 
 

Use your Insight Journey to prioritize content and enablement that pre-empts the real objections behind innocent questions and blank stares
 

Build Narrative around patterns in how audiences frame their pain points, assumptions, and aspirations
 

Make Messaging more engaging and credible with details and anecdotes

  • Competitive Analysis

  • Win-Loss

  • Problem/Value Testing

  • Message Testing

  • Business Impact & ROI

  • Use Case Discovery & Definition

  • Persona Profiles

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Strategic Execution

Enablement & Alignment

 

Accelerate productive execution on your GTM strategy pillars with training, collaboration, tools and structures to bridge strategy to increasingly aligned marketing, sales and CS execution.

  • Sales playbook

  • Journey map

  • Targeting strategies

  • Content strategies

  • Launch planning

  • Packaging

  • Adoption model

  • PMM Mentorship

  • Advisories

Core Assets

 

Dial in the level of help you need on strategic, market-facing assets, whether enabling your team brainstorming, outlines, and reviews or co-creating drafts and brand-ready content.

  • First-meeting deck

  • Home, product, landing pages

  • Social engagement content

  • Value / ROI calculator

  • Explainer video

  • Demo video

  • Solution brief

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